shea body balm with neroli oil

Why Shea Butter is the Secret Weapon for Dry Skin

If you’ve ever searched for a rich, natural solution to soothe dry or sensitive skin, chances are you’ve come across Shea Butter. At AMI London, it’s the star ingredient in our handcrafted body balms—beloved for its intense moisture, skin-healing properties, and luxurious texture. But what exactly makes Shea Butter so effective? And how can it transform your skincare routine?

Let’s dive into why Shea Butter is your skin’s new best friend—and how to get the most out of it.

What is Shea Butter?

Shea Butter is a creamy, nutrient-rich fat extracted from the nuts of the shea tree (Butyrospermum Parkii), native to West Africa. For centuries, it’s been used to protect and nourish the skin, especially in harsh climates.

At AMI London, we use raw, unrefined Shea Butter, which preserves its natural vitamins, antioxidants, and healing compounds—making it far more effective than over-processed alternatives.

Why Shea Butter Works So Well for Dry Skin

Shea Butter isn’t just a moisturiser—it’s a multi-tasking wonder ingredient. Here’s why it works:

  • Deep Hydration: Rich in essential fatty acids (oleic, stearic, linoleic), Shea Butter penetrates deep into the skin to nourish and soften without clogging pores.

  • Skin Barrier Repair: It helps restore the skin’s natural barrier, which is often damaged in dry, eczema-prone skin.

  • Anti-Inflammatory Properties: Naturally contains cinnamic acid, which can reduce inflammation, soothe itching, and calm flare-ups.

  • Vitamin Powerhouse: Packed with vitamin A (for skin renewal) and vitamin E (for elasticity and repair).

  • Natural UV Protection: Offers mild SPF benefits—ideal for everyday defense.

How to Use Shea Butter in Your Skincare Routine

Shea Butter is incredibly versatile. Here's how to use it effectively:

  • Daily Moisturiser: Apply after showering to lock in moisture and soften dry areas like elbows, knees, and feet.

  • Night Treatment: Massage into hands and heels before bed and wake up to silky, smooth skin.

  • Face Balm: Especially in colder months, it can be gently dabbed onto dry patches or used as a natural night cream.

  • Soothing Balm for Sensitive Skin: Great for calming irritation from shaving, eczema, or minor rashes.

AMI London’s Shea Body Balm – A Luxurious Upgrade

While pure Shea Butter is fantastic, we’ve taken it a step further. Our Nourishing Shea Body Balm is a shea-based formula blended with essential oils like Lavender, Neroli, and Frankincense—each carefully chosen for their therapeutic benefits.

Why You'll Love It:

  • Lavender Oil: Soothes irritated skin and promotes calm.

  • Neroli Oil: Brightens and boosts skin cell regeneration.

  • Frankincense Oil: Known for its anti-aging and toning properties.

  • Jojoba, Kukui & Coconut Oils: Boost hydration without heaviness.

Together, these ingredients create a balm that melts into the skin, leaving it supple, radiant, and beautifully scented—without synthetic fragrance or harsh chemicals.

Clean, Conscious Skincare Made in the UK

At AMI London, we believe in simplifying skincare with powerful, plant-based ingredients that work in harmony with your skin. Our balms are:

  • Handmade in small batches

  • Vegan & cruelty-free

  • Free from parabens, artificial fragrance, and mineral oils

Ready to Transform Your Skin?

Say goodbye to dryness and hello to glow.


Explore our Shea Body Balm with Lavender, Neroli & Frankincense and treat your skin to the natural nourishment it deserves.

Shop Now

Final Tip: Consistency is Key

For best results, use your balm daily—especially after showering when your skin is still slightly damp. You’ll notice your skin becoming softer, more resilient, and more radiant with each use.

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